While freelancing at IDW, I helped to reimagine the historic Lawrence Hall of Science. Located in the Oakland Hills next to the University of California, Berkeley, The Lawrence Hall of Science is an interactive museum, encouraging future scientists to play. IDW gave the museum a new identity system with logo, color and type applications; I helped to streamline and expand the brand across a few different touchpoints.
Personal design responsibilities:
Printed and digital mailers
Wireframes and mocks for an interim website
Various marketing materials and campaigns (Brochures, packets, booklets)
Way-finding comps for on-site banners, parking signage and large scale posters
Print and production for banners and parking signage
Interactive museum wall and social media campaign
Application concepts (lobby details, shirts, pins, cars)
